# identity.md

## Organization Overview
- **Company Name:** Good Idea
- **Mission:** Good Idea is a design and strategy consultancy dedicated to helping mission-driven organizations define their purpose, design their offerings, and deliver their impact.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jared - Founder & Principal: A designer and strategist focused on purpose definition, offering design, and impact delivery for mission-driven organizations. (Link: `/team/jared`)
    - Lauren - Operations & Strategy Lead: Ensures internal operations align with external missions, promoting clarity, efficiency, and impact. (Link: `/team/lauren`)
    - Rachel - Design & Research Lead: Designs human-centered experiences through research, translating insights into impactful solutions. (Link: `/team/rachel`)
- **Team Structure and Departments:** Good Idea operates with a collaborative team structure, encompassing expertise in design, strategy, operations, and research.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Good Idea operates as a design and strategy consultancy, partnering with mission-driven organizations. Our approach is collaborative and human-centered, focusing on defining purpose, designing offerings, and delivering impact.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.